Crafting Data Visualizations: Why R and ggplot2?

What makes ggplot2 different — and why should you choose it over tools like Excel or Tableau? This lesson dives into what sets R and ggplot2 apart when it comes to customization, reproducibility, and the power of code.

Let's get a clear sense of when and why to reach for ggplot2 — and how it fits into the broader data visualization landscape.

Free5 minutes read

🌍 A World of Visualization Tools

Data visualizations are everywhere—on web pages, in reports, and at the heart of dashboards.

What used to be a time-consuming, manual process is now much faster, thanks to powerful tools that turn raw data into clear, engaging graphics. But with so many options out there, choosing the right tool can be tough 😔.

There are 5 main categories of visualization tools. Some are quick-and-easy chart makers, while others are flexible, code-driven libraries.

The right choice depends on factors like data complexity, custom design, and the need for reproducibility. Explore the categories below to find the best fit for your needs!

👩‍💻 Why Coding?

1️⃣ Reproducibility

When you generate visualizations through code, every step is explicit and repeatable. You can easily reuse or tweak your code to update visuals with new data, saving time and ensuring consistency.

Unlike point-and-click tools, a code-first approach offers unparalleled transparency, reproducibility, and efficiency.

2️⃣ Customization

Coding also opens the door to full customization— fine-tune the layout, modify colors and shapes, add dynamic labeling logic, or craft uncommon charts.

Scroll through those charts we've built in the past. Not many visualization tools allows such a level of customization!

A few graphs made by Cédric using ggplot2. For more stunning examples, check Yan's R Graph Gallery!


3️⃣ Automatisation

Programing also allows you to simplify your workflow by creating custom functions that then can be used to:

Doesn't that sound great? 😎

📦 Why ggplot2?

ggplot2 is one of the most powerful tools in the world of data visualizations: By adhering to the Grammar of Graphics, it provides an elegant framework for crafting visualizations using consistent, composable building blocks.

This approach allows you to combine different components to create everything— from simple bar charts to complex, multi-faceted plots with just a few lines of code.

Did you know this?

The idea behind ggplot2 comes from a book called “The Grammar of Graphics” by Leland Wilkinson. It inspired a whole new way to think about data visualization—treating charts as layered, structured expressions of data.

ggplot2 was the first major tool to bring this theory to life, and its influence can now be seen in tools like Vega, Altair, Plotnine, and even Power BI! Many modern JavaScript libraries like D3.js and Observable Plot also embrace the same philosophy, letting users declaratively compose charts using shared principles.


The ggplot2 📦 is widely used by researchers, journalists, and analysts alike. Its rich ecosystem of extensions and a vibrant community make it a go-to solution for high-quality, publication-ready graphics.

🚀 Let's do this!

Hopefully, you're now convinced that learning to make charts with R and ggplot2 is a smart move for creating insightful graphs.

It's time to roll up our sleeves, dive into the principles of ggplot2, and write our first lines of code.

But before we jump into the next lesson, let's do a quick check to reinforce what you've learned— and maybe pick up a fun fact or two along the way!

Which of the following is not a programming-based visualization tool?

Altair
D3.js
ggplot2
Excel

What is one major benefit of creating visualizations through code?

It automatically creates interactive outputs
It enables automation and reproducibility
It guarantees aesthetically pleasing charts
It always looks more colorful

Who wrote the influential book "The Grammar of Graphics"?

Leland Wilkinson
Hadley Wickham
Edward Tufte
Yan Holtz

Which of the following is correct about ggplot2?

It was developed by Google
It is built on top of base R graphics
It is used by the BBC to create graphics
It automatically exports charts to PowerPoint

When was ggplot2 first release?

1980
2002
2007
2015
Next →

Principles of ggplot2